---
title: SEO Year in Review Archive, 2014 to 2025 | Fuji 9 Blog
description: Every major Google update, year by year. Jeff Preston’s SEO reviews from 2014 to 2025: Pigeon, Mobilegeddon, Medic, Core Web Vitals and more.
url: https://fuji-9.com/blog/
---

# A decade of search, one year at a time.

Jeff Preston’s year-by-year record of SEO: the updates that mattered, what changed for marketers and what came next.

2025

## [2025 SEO Trends: Year-End Insights](https://fuji-9.com/2025-seo-trends-year-end-insights/)

AI answers cut clicks, raised the bar on trust and turned citation-worthiness into a ranking goal. What changed in 2025 and what to carry into 2026.

January 6, 2026 · Jeff Preston

2024

## [SEO in 2024: A Year in Review](https://fuji-9.com/seo-in-2024-a-year-in-review/)

Search engine optimization experienced a whirlwind of changes in 2024.

January 6, 2025 · Jeff Preston

2023

## [2023 SEO Year in Review: Legal Challenges, Algorithm Shifts, and Industry Impacts](https://fuji-9.com/2023-seo-year-in-review-legal-challenges-algorithm-shifts-and-industry-impacts/)

One of the most volatile and transformative years for the SEO industry, driven by a run of major Google updates.

January 11, 2024 · Jeff Preston

2022

## [2022 SEO Year in Review](https://fuji-9.com/2022-seo-year-in-review/)

The Helpful Content Update, regulatory tension and the groundwork for the disruption that followed.

January 8, 2023 · Jeff Preston

2021

## [2021 SEO Year in Review: Core Web Vitals, MUM, and the Evolution of Page Experience](https://fuji-9.com/2021-seo-year-in-review-core-web-vitals-mum-and-the-evolution-of-page-experience/)

A significant shift in how Google evaluated and rewarded web pages.

January 6, 2022 · Jeff Preston

2020

## [2020 SEO Year in Review](https://fuji-9.com/2020-seo-year-in-review/)

Core updates, COVID-19 and a sudden change in how people searched.

January 13, 2021 · Jeff Preston

2019

## [2019 SEO Year in Review](https://fuji-9.com/2019-seo-year-in-review/)

Foundational shifts that shaped the search ecosystem for years.

January 13, 2020 · Jeff Preston

2018

## [2018 SEO Year in Review: The Medic Update, Mobile-First Indexing, and the Rise of E-A-T](https://fuji-9.com/2018-seo-year-in-review-the-medic-update-mobile-first-indexing-and-the-rise-of-e-a-t/)

A pivotal period in the evolution of modern SEO.

January 5, 2019 · Jeff Preston

2017

## [2017 SEO Year in Review: Mobile Gains Momentum, Fred Targets Quality, and Structured Data Expands](https://fuji-9.com/2017-seo-year-in-review-mobile-gains-momentum-fred-targets-quality-and-structured-data-expands/)

Google pushed harder toward relevant, high-quality, user-centric results.

January 3, 2018 · Jeff Preston

2016

## [2016 SEO Year in Review: Real-Time Penguin, Mobile-Friendliness, and the Rise of Intent](https://fuji-9.com/2016-seo-year-in-review-real-time-penguin-mobile-friendliness-and-the-rise-of-intent/)

Milestones that signaled a more responsive, user-focused search engine.

January 4, 2017 · Jeff Preston

2015

## [2015 SEO Year in Review: Mobilegeddon, Quality Signals, and the Evolution of Local Search](https://fuji-9.com/2015-seo-year-in-review-mobilegeddon-quality-signals-and-the-evolution-of-local-search/)

User experience and mobile accessibility moved to the forefront.

January 5, 2016 · Jeff Preston

2014

## [2014 SEO Year in Review: Pigeon, HTTPS, and the Continued Evolution of Content Quality](https://fuji-9.com/2014-seo-year-in-review-pigeon-https-and-the-continued-evolution-of-content-quality/)

Pigeon, HTTPS as a ranking signal and a sharper focus on location and user behavior.

January 6, 2015 · Jeff Preston

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