If you’ve been delaying the switch from HTTP to HTTPS, it’s time to get on the ball complete your HTTPS migration.  Google is making SSL compliance mandatory – not just for search engine optimization, but also to maintain your site’s credibility among Google Chrome users. Google Sets July 2018 HTTPS Migration Deadline for All Websites[…]

A large company recently completed an offline attribution test with a small restaurant. The ambitious enterprise was intended to determine the influence of ads on offline restaurant visits using online-to-offline analytics. The company also measures how the ads affected customer’s visitation and purchases, and provides Wi-Fi and targeted email marketing to small businesses in its area[…]