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2014 SEO Year in Review: Pigeon, HTTPS, and the Continued Evolution of Content Quality
In 2014, Google refined its algorithm to reflect better user behavior, location-based intent, and security signals. The year marked the introduction of the Pigeon update for local search, the announcement of HTTPS as a ranking factor, and several impactful adjustments to Panda and Penguin. SEO professionals began recognizing that search was becoming more contextual, personalized,…