Know what is working. Fix what is not.
Every search is a signal of what your customers want. We read those signals across Google and AI answers, then turn them into a plan you can act on this quarter.
What your search data says
We start with the numbers you already have and find where you are winning and where effort is leaking.
Demand and intent
- Top keywords and topics by traffic and value
- Queries that show buying intent
- Rising topics before they peak
Engagement
- Click, view and bounce patterns by page
- Pages that rank but fail to convert
- Content that pulls its weight
Algorithm updates
- What moved, when and why
- Recovery plans after a core update
- Early warning on slipping pages
How AI search changes your numbers
AI answers now sit above the links. Your brand may be in them, or it may not.
AI Overview presence
Which of your queries trigger Google AI Overviews and AI Mode, and whether your pages are cited.
Assistant citations
Whether ChatGPT and Perplexity use your content or your competitors’ when they answer questions in your category.
Traffic gained and lost
An estimate of clicks won or lost on queries where AI answers appear, so you can plan around the shift.
Gaps AI favors
Topics and formats AI systems reward that your site does not cover yet.
From data to decisions.
Connect and clean
We pull Search Console, analytics, crawl and AI visibility data into one view, and check that tracking is accurate.
Find the story
Trends, gaps and quick wins, explained in plain English instead of a pile of charts.
Keep, fix, stop
A short action plan with owners and priorities, then reporting that tracks whether it worked.
Search data, answered.
What data do you analyze?
Google Search Console, GA4 or Adobe Analytics, rank tracking, crawl data and AI visibility tracking. We join them so you can see the full path from query to click to lead.
Can you tell me how AI search is affecting my traffic?
Yes. We check whether Google AI Overviews, ChatGPT and Perplexity cite you or your competitors, and we estimate the traffic you are gaining or losing on the queries where AI answers appear.
What do I get at the end?
A plain-English report and an action plan that sorts every finding into three lists: keep doing, fix, and stop. No spreadsheet dumps.
Find out what your data is trying to tell you.
Ask for a free audit. We will review your search and AI visibility data and send the three changes that matter most.