HTTPS Migration

HTTPS Migration Checklist for SEO

If you’ve been delaying the switch from HTTP to HTTPS, it’s time to get on the ball complete your HTTPS migration.  Google is making SSL compliance mandatory – not just for search engine optimization, but also to maintain your site’s credibility among Google Chrome users. Google Sets July 2018 HTTPS Migration Deadline for All Websites[…]

Posted in SEO
Online-to-offline analytics

Online-To-Offline Analytics Yield Surprising Results For Small Business

A large company recently completed an offline attribution test with a small restaurant. The ambitious enterprise was intended to determine the influence of ads on offline restaurant visits using online-to-offline analytics. The company also measures how the ads affected customer’s visitation and purchases, and provides Wi-Fi and targeted email marketing to small businesses in its area[…]